


Research and Development of Prospects Who Share Your Top Clients Classification Code.
Research of the classifications that your best customer lists are now in is extremely profitable. For example, if you
have good results with one market segment, I can research and deliver the entire market in that market segment.
This follows the 80/20 rule in 80% of your business comes from 20% of your clients. The objective is to find more
those 20% of those clients who have a similar classification code. 100% market penetration in the 20% top
producing market is very profitable and affordable.
Development Of Advertising with Your Suppliers Paying Part of the Advertising Cost
A major reduction in you advertising costs can be achieved by co-marketing with established cooperative marketing
budgets set up by your suppliers.
Participation in Direct Mail Campaigns to Your Target Market on a Wholesale Basis
For a fraction of the cost of doing direct mail campaigns monthly to your complete target market a system can be
set up with major savings. The returns on this marketing is up to 25 times the effectiveness of the regular
advertising. My campaigns are returned similar results for the last 15 years.
Research and Development of Client Needs Evaluation Systems
Programs can be developed, which will address the needs of your clients. Most companies make the mistakes of
taking care of their needs, instead of concentrating on the clients needs first. To be successfully competitive, a
company needs to have a priority marketing system in place, which intrigues the client to remember, value and do
business with your firm.
d.o.backen
Clients SIC | NASIC Classification Code.