Marketing Systems
d.o.backen
Development of an Education Based Marketing Program
Sets Your Firm up as an Authority in the Industry I have over 20 years experience of writing, editing and producing
magazines and newspapers. I can write education based articles on your industry and develop your firm to a position
of authority in the marketplace. This is a major advantage over the rest of the marketplace, as most companies do not
have a publishing or marketing presence. Most companies have a full-color brochure kit with a few pictures of
samples. This is the extent of their marketing efforts. This does not differentiate them from anyone else in the
marketplace. If there is nothing memorable or beneficial for the client to keep and use this piece, it'll be thrown in the
garbage or filed and forgotten.
Development of Public Relations and Publicity Releases
To Take Advantage Of Free Promotion Writing and producing publicity releases and developing a public-relations
strategy is another function I provide. Every editor, managing editor, news editor, features editor for every publication
in the lower mainland is in my database. Once a release is produced, it is quickly sent out the entire market.
Registration with All Supply and Services Sourcing Systems
Simple registration is free for most of these sourcing systems, which can bring you an additional revenue from large
corporations, targeted market segments, Provincial and Federal purchases.
Research Development and Implementation Of a Marketing Calendar
Creation of a marketing calendar, which coordinates peak periods and pivot points in the marketing cycle with the
appropriate marketing implementation. Coordination of direct-mail campaigns, promotional materials, institutional ads,
trade shows, guest appearances on local radio and TV and personal visits to key personnel.
PowerPoint Presentations to Key Client Information Seminars.
Research, development and implementation of lunch hour, informational seminars with PowerPoint presentations to
educate your clientele with a multimedia presentation of the benefits of your services.
Development of Financial Analysis Spreadsheets And Projections
Development and implementation of a Financial Analysis Spreadsheet. The creation of a analytical spreadsheet will
give instant answers when any variable is changed. An example of this would be to create a Financial Analysis
Spreadsheet that shows changes in profit margin with incremental increases in price, materials cost or commissions.
Development of a Market Research Program.
Development of a market research program is vital to clarifying your actual target market. There are many modern
methods that can be implemented, which the clients will participation in and bring in crucial information.
Sets Your Firm up as an Authority in the Industry I have over 20 years experience of writing, editing and producing
magazines and newspapers. I can write education based articles on your industry and develop your firm to a position
of authority in the marketplace. This is a major advantage over the rest of the marketplace, as most companies do not
have a publishing or marketing presence. Most companies have a full-color brochure kit with a few pictures of
samples. This is the extent of their marketing efforts. This does not differentiate them from anyone else in the
marketplace. If there is nothing memorable or beneficial for the client to keep and use this piece, it'll be thrown in the
garbage or filed and forgotten.
Development of Public Relations and Publicity Releases
To Take Advantage Of Free Promotion Writing and producing publicity releases and developing a public-relations
strategy is another function I provide. Every editor, managing editor, news editor, features editor for every publication
in the lower mainland is in my database. Once a release is produced, it is quickly sent out the entire market.
Registration with All Supply and Services Sourcing Systems
Simple registration is free for most of these sourcing systems, which can bring you an additional revenue from large
corporations, targeted market segments, Provincial and Federal purchases.
Research Development and Implementation Of a Marketing Calendar
Creation of a marketing calendar, which coordinates peak periods and pivot points in the marketing cycle with the
appropriate marketing implementation. Coordination of direct-mail campaigns, promotional materials, institutional ads,
trade shows, guest appearances on local radio and TV and personal visits to key personnel.
PowerPoint Presentations to Key Client Information Seminars.
Research, development and implementation of lunch hour, informational seminars with PowerPoint presentations to
educate your clientele with a multimedia presentation of the benefits of your services.
Development of Financial Analysis Spreadsheets And Projections
Development and implementation of a Financial Analysis Spreadsheet. The creation of a analytical spreadsheet will
give instant answers when any variable is changed. An example of this would be to create a Financial Analysis
Spreadsheet that shows changes in profit margin with incremental increases in price, materials cost or commissions.
Development of a Market Research Program.
Development of a market research program is vital to clarifying your actual target market. There are many modern
methods that can be implemented, which the clients will participation in and bring in crucial information.
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