Sales and Marketing Management Scope Of Production
Sales and Marketing Management
Scope Of Production
This is a brief overview of marketing productions that I can produce for your firm.
Development of an Education Based Marketing Program Sets Your Firm up as an Authority
in the Industry
I have over 20 years experience of writing, editing and producing magazines and newspapers. I can
write education based articles on your industry and develop your firm to a position of authority in the
marketplace. This is a major advantage over the rest of the marketplace, as most companies do not
have a publishing or marketing presence. Most companies have a full-color brochure kit with a few
pictures of samples. This is the extent of their marketing efforts. This does not differentiate them from
anyone else in the marketplace. If there is nothing memorable or beneficial for the client to keep and use
this piece, it'll be thrown in the garbage or filed and forgotten.
Research and Development of Client Needs Evaluation Systems
Programs can be developed, which will address the needs of your clients. Most companies make the
mistakes of taking care of their needs, instead of concentrating on the clients needs first. To be
successfully competitive, a company needs to have a priority marketing system in place, which intrigues
the client to remember, value and do business with your firm.
Development Of Advertising with Your Suppliers Paying Part of the Advertising Cost
A major reduction in you advertising costs can be achieved by co-marketing with established
cooperative marketing budgets set up by your suppliers.
Participation in Direct Mail Campaigns to Your Target Market on a Wholesale Basis
For a fraction of the cost of doing direct mail campaigns monthly to your complete target market a
system can be set up with major savings. The returns on this marketing is up to 25 times the
effectiveness of the regular advertising. My campaigns are returned similar results for the last 15 years.
Develop an Automatic Referral Generation System.
An automatic referral generation system can be set up with Maximizer. This system, both brings in
referrals, as well as brings in new business from past clients. There are many different methods of
implementing an automatic referral generation system.
Development And Implementation of an E-Commerce Strategy
Development to of a comprehensive E-Commerce program is essential to bring in business from the new
media sources that have developed over the last 10 years. An E-Commerce program is very
cost-effective once it is set up.
Web Site Development and Strategy
Development of an effective web site, complete with proper search engine optimization is essential to a
productive E-Commerce program. Once your site is developed, you have to make it easy for anyone to
find you, by using the proper meta tags and optimization techniques.
Research and Development of Prospects Who Share Your Top Clients Classification Code.
Research of the classifications that your best customer lists are now in is extremely profitable. For
example, if you have good results with one market segment, I can research and deliver the entire market
in that market segment. This follows the 80/20 rule in 80% of your business comes from 20% of your
clients. The objective is to find more those 20% of those clients who have a similar classification code.
100% market penetration in the 20% top producing market is very profitable and affordable.
Development of Alliance Marketing for Your Web Site
Additional revenue sources and networking of clients can be achieved through Alliance Marketing on
your web site.
Instant Access to Decision-Makers for Condominium and Strata Plan Complexes
Detailed information on the condominium complexes of the lower mainland is available to begin a
marketing campaign to with my database.
Access to Data of Every President or Owner of Every Business in North America
With my database, all contact information is available. This database would include all info on the
business, including revenue, number of employees, credit rating, SIC common name, size of building that
they're in, number of computers the use, what programs they use, and many other purchasing criteria.
Demographic Database of Every Neighborhood in the Lower Mainland
A database has been developed that has every detail of every demographic for every neighborhood in
the lower mainland. The precise targeting can be down to the block in accuracy. The scope of your
targeting can include what every neighborhood has paid for painting previously, what type of cars they
buy and how much they paid for their cars. This precise targeting saves you thousands of dollars a
year in wasted delivery to households that are not your target market.
Instant Access to Current Renovation and Restoration Projects
The latest requests for renovations and restorations in the lower mainland are available to me. This
includes residential industrial and commercial properties.
Research Ownership of Commercial, Industrial And Residential Buildings
With the address of any building, and with the databases at my disposal, the owner of that building can
be known. With this information, a marketing campaign to the correct decision maker can be started.
Development of Maximizer Customer Relationship Management.
Training of your staff on the effective use of Maximizer would increase their productivity tremendously.
I've been using Maximizer since 1986 when it first came on the market. I attended Corporate
Communications Training College for the course on Computerized Sales and Marketing to learn the full
capabilities of Maximizer. Most people only use 10 to 20% of the capabilities of Maximizer. When
properly used, Maximizer can completely control and organize your customer relationship management,
commonly known as CRM. When I was a student at the BCIT Venture Development Program I was asked
to give seminars to the students as my knowledge on Maximizer was more than the faculty had.
Development of Public Relations and Publicity Releases To Take Advantage Of Free
Promotion
Writing and producing publicity releases and developing a public-relations strategy is another function I
provide. Every editor, managing editor, news editor, features editor for every publication in the lower
mainland is in my database. Once a release is produced, it is quickly sent out the entire market.
Registration with All Supply and Services Sourcing Systems
Simple registration is free for most of these sourcing systems, which can bring you an additional
revenue from large corporations, targeted market segments, Provincial and Federal purchases.
Research Development and Implementation Of a Marketing Calendar
Creation of a marketing calendar, which coordinates peak periods and pivot points in the marketing cycle
with the appropriate marketing implementation. Coordination of direct-mail campaigns, promotional
materials, institutional ads, trade shows, guest appearances on local radio and TV and personal visits to
key personnel.
PowerPoint Presentations to Key Client Information Seminars.
Research, development and implementation of lunch hour, informational seminars with PowerPoint
presentations to educate your clientele with a multimedia presentation of the benefits of your services.
Development of Financial Analysis Spreadsheets And Projections
Development and implementation of a Financial Analysis Spreadsheet. The creation of a analytical
spreadsheet will give instant answers when any variable is changed. An example of this would be to
create a Financial Analysis Spreadsheet that shows changes in profit margin with incremental
increases in price, materials cost or commissions.
Relationship Selling Techniques
Staff can be trained in relationship selling the new concept in the selling process. Relationship selling
build customer loyalty. Perfection provides information that helps customers make intelligent actions.
The goal is to build long-term relationships with clients. You become a consultant, partners and
problems solvers for the customers. Not a salesman. The focus of relationship selling its improving the
customer's bottom line. You consider sales planning as a top priority. He spent most of your contact
time attempting to build a problem-solving environment with the client. They value your time experience
then because it is in their benefit to do so.
Development of a Market Research Program.
Development of a market research program is vital to clarifying your actual target market. There are
many modern methods that can be implemented, which the clients will participation in and bring in crucial
information.
Development of a Professional Business Plan.
A professional business plan can be developed for your firm, which will include all of the functions of
Professional Business Plan. These will include
Executive Summary.
Product or Service Description.
Market Analysis.
Competition Analysis.
Marketing Strategy.
Operations Strategy.
Organization of the Venture.
Key Risks
Timeline.
Financial Requirements and Projections.
Exhibits
Development of a Professional Marketing Plan
Development of a professional marketing plan will give great returns on the time invested. This
professional marketing plan would include:
MARKETING SITUATION ANALYSIS
SPECIFIC PRODUCT AND SERVICE DESCRIPTION.
MARKETING SITUATION ANALYSES.
Product Development.
Stage and Product Lifecycle
Quality /Design Factors
Classification of Goods.
Product Uses/Service Characteristics.
Image, Branding, Reputation, and Selling Features.
INDUSTRY CHARACTERISTICS.
BUSINESS CHARACTERISTICS.
Strengths, Weaknesses, Opportunities, Threats (SWOT)
UNCONTROLLABLE VARIABLES.
Legal.
Economic.
Consumer.
Environment.
MARKET.
Geographic.
Demographic.
Psychographic.
Location.
Buying Criteria.
Buying Process.
Size of Market.
Present Status.
MARKETING STRATEGIES.
Positioning.
Promotion.
Pricing.
Placement.
Promotional Mix Grid.
INDUSTRY RESEARCH
Scope Of Production
This is a brief overview of marketing productions that I can produce for your firm.
Development of an Education Based Marketing Program Sets Your Firm up as an Authority
in the Industry
I have over 20 years experience of writing, editing and producing magazines and newspapers. I can
write education based articles on your industry and develop your firm to a position of authority in the
marketplace. This is a major advantage over the rest of the marketplace, as most companies do not
have a publishing or marketing presence. Most companies have a full-color brochure kit with a few
pictures of samples. This is the extent of their marketing efforts. This does not differentiate them from
anyone else in the marketplace. If there is nothing memorable or beneficial for the client to keep and use
this piece, it'll be thrown in the garbage or filed and forgotten.
Research and Development of Client Needs Evaluation Systems
Programs can be developed, which will address the needs of your clients. Most companies make the
mistakes of taking care of their needs, instead of concentrating on the clients needs first. To be
successfully competitive, a company needs to have a priority marketing system in place, which intrigues
the client to remember, value and do business with your firm.
Development Of Advertising with Your Suppliers Paying Part of the Advertising Cost
A major reduction in you advertising costs can be achieved by co-marketing with established
cooperative marketing budgets set up by your suppliers.
Participation in Direct Mail Campaigns to Your Target Market on a Wholesale Basis
For a fraction of the cost of doing direct mail campaigns monthly to your complete target market a
system can be set up with major savings. The returns on this marketing is up to 25 times the
effectiveness of the regular advertising. My campaigns are returned similar results for the last 15 years.
Develop an Automatic Referral Generation System.
An automatic referral generation system can be set up with Maximizer. This system, both brings in
referrals, as well as brings in new business from past clients. There are many different methods of
implementing an automatic referral generation system.
Development And Implementation of an E-Commerce Strategy
Development to of a comprehensive E-Commerce program is essential to bring in business from the new
media sources that have developed over the last 10 years. An E-Commerce program is very
cost-effective once it is set up.
Web Site Development and Strategy
Development of an effective web site, complete with proper search engine optimization is essential to a
productive E-Commerce program. Once your site is developed, you have to make it easy for anyone to
find you, by using the proper meta tags and optimization techniques.
Research and Development of Prospects Who Share Your Top Clients Classification Code.
Research of the classifications that your best customer lists are now in is extremely profitable. For
example, if you have good results with one market segment, I can research and deliver the entire market
in that market segment. This follows the 80/20 rule in 80% of your business comes from 20% of your
clients. The objective is to find more those 20% of those clients who have a similar classification code.
100% market penetration in the 20% top producing market is very profitable and affordable.
Development of Alliance Marketing for Your Web Site
Additional revenue sources and networking of clients can be achieved through Alliance Marketing on
your web site.
Instant Access to Decision-Makers for Condominium and Strata Plan Complexes
Detailed information on the condominium complexes of the lower mainland is available to begin a
marketing campaign to with my database.
Access to Data of Every President or Owner of Every Business in North America
With my database, all contact information is available. This database would include all info on the
business, including revenue, number of employees, credit rating, SIC common name, size of building that
they're in, number of computers the use, what programs they use, and many other purchasing criteria.
Demographic Database of Every Neighborhood in the Lower Mainland
A database has been developed that has every detail of every demographic for every neighborhood in
the lower mainland. The precise targeting can be down to the block in accuracy. The scope of your
targeting can include what every neighborhood has paid for painting previously, what type of cars they
buy and how much they paid for their cars. This precise targeting saves you thousands of dollars a
year in wasted delivery to households that are not your target market.
Instant Access to Current Renovation and Restoration Projects
The latest requests for renovations and restorations in the lower mainland are available to me. This
includes residential industrial and commercial properties.
Research Ownership of Commercial, Industrial And Residential Buildings
With the address of any building, and with the databases at my disposal, the owner of that building can
be known. With this information, a marketing campaign to the correct decision maker can be started.
Development of Maximizer Customer Relationship Management.
Training of your staff on the effective use of Maximizer would increase their productivity tremendously.
I've been using Maximizer since 1986 when it first came on the market. I attended Corporate
Communications Training College for the course on Computerized Sales and Marketing to learn the full
capabilities of Maximizer. Most people only use 10 to 20% of the capabilities of Maximizer. When
properly used, Maximizer can completely control and organize your customer relationship management,
commonly known as CRM. When I was a student at the BCIT Venture Development Program I was asked
to give seminars to the students as my knowledge on Maximizer was more than the faculty had.
Development of Public Relations and Publicity Releases To Take Advantage Of Free
Promotion
Writing and producing publicity releases and developing a public-relations strategy is another function I
provide. Every editor, managing editor, news editor, features editor for every publication in the lower
mainland is in my database. Once a release is produced, it is quickly sent out the entire market.
Registration with All Supply and Services Sourcing Systems
Simple registration is free for most of these sourcing systems, which can bring you an additional
revenue from large corporations, targeted market segments, Provincial and Federal purchases.
Research Development and Implementation Of a Marketing Calendar
Creation of a marketing calendar, which coordinates peak periods and pivot points in the marketing cycle
with the appropriate marketing implementation. Coordination of direct-mail campaigns, promotional
materials, institutional ads, trade shows, guest appearances on local radio and TV and personal visits to
key personnel.
PowerPoint Presentations to Key Client Information Seminars.
Research, development and implementation of lunch hour, informational seminars with PowerPoint
presentations to educate your clientele with a multimedia presentation of the benefits of your services.
Development of Financial Analysis Spreadsheets And Projections
Development and implementation of a Financial Analysis Spreadsheet. The creation of a analytical
spreadsheet will give instant answers when any variable is changed. An example of this would be to
create a Financial Analysis Spreadsheet that shows changes in profit margin with incremental
increases in price, materials cost or commissions.
Relationship Selling Techniques
Staff can be trained in relationship selling the new concept in the selling process. Relationship selling
build customer loyalty. Perfection provides information that helps customers make intelligent actions.
The goal is to build long-term relationships with clients. You become a consultant, partners and
problems solvers for the customers. Not a salesman. The focus of relationship selling its improving the
customer's bottom line. You consider sales planning as a top priority. He spent most of your contact
time attempting to build a problem-solving environment with the client. They value your time experience
then because it is in their benefit to do so.
Development of a Market Research Program.
Development of a market research program is vital to clarifying your actual target market. There are
many modern methods that can be implemented, which the clients will participation in and bring in crucial
information.
Development of a Professional Business Plan.
A professional business plan can be developed for your firm, which will include all of the functions of
Professional Business Plan. These will include
Executive Summary.
Product or Service Description.
Market Analysis.
Competition Analysis.
Marketing Strategy.
Operations Strategy.
Organization of the Venture.
Key Risks
Timeline.
Financial Requirements and Projections.
Exhibits
Development of a Professional Marketing Plan
Development of a professional marketing plan will give great returns on the time invested. This
professional marketing plan would include:
MARKETING SITUATION ANALYSIS
SPECIFIC PRODUCT AND SERVICE DESCRIPTION.
MARKETING SITUATION ANALYSES.
Product Development.
Stage and Product Lifecycle
Quality /Design Factors
Classification of Goods.
Product Uses/Service Characteristics.
Image, Branding, Reputation, and Selling Features.
INDUSTRY CHARACTERISTICS.
BUSINESS CHARACTERISTICS.
Strengths, Weaknesses, Opportunities, Threats (SWOT)
UNCONTROLLABLE VARIABLES.
Legal.
Economic.
Consumer.
Environment.
MARKET.
Geographic.
Demographic.
Psychographic.
Location.
Buying Criteria.
Buying Process.
Size of Market.
Present Status.
MARKETING STRATEGIES.
Positioning.
Promotion.
Pricing.
Placement.
Promotional Mix Grid.
INDUSTRY RESEARCH
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