Development of an Education Based Marketing Program Sets Your Firm up as an Authority in the Industry

I have over 20 years experience of writing, editing and producing magazines and newspapers.  I can write education based articles on your industry and develop your firm to a position of authority in the marketplace.  This is a major advantage over the rest of the marketplace, as most companies do not have a publishing or marketing presence.  Most companies have a full-color brochure kit with a few pictures of samples. This is the extent of their marketing efforts.  This does not differentiate them from anyone else in the marketplace.  If there is nothing memorable or beneficial for the client to keep and use this piece, it'll be thrown in the garbage or filed and forgotten.

Research and Development of Client Needs Evaluation Systems

Programs can be developed, which will address the needs of your clients.  Most companies make the mistakes of taking care of their needs, instead of concentrating on the client’s needs first.  To be successfully competitive, a company needs to have a priority marketing system in place, which intrigues the client to remember, value and do business with your firm.

Development Of Advertising with Your Suppliers Paying Part of the Advertising Cost

A major reduction in you advertising costs can be achieved by co-marketing with established cooperative marketing budgets set up by your suppliers.

Participation in Direct Mail Campaigns to Your Target Market on a Wholesale Basis

For a fraction of the cost of doing direct mail campaigns monthly to your complete target market a system can be set up with major savings.  The returns on this marketing are up to 25 times the effectiveness of the regular advertising.  My campaigns are returned similar results for the last 15 years.

Develop an Automatic Referral Generation System.

An automatic referral generation system can be set up with Maximizer.  This system, both brings in referrals, as well as brings in new business from past clients.  There are many different methods of implementing an automatic referral generation system.

Development and Implementation of an E-Commerce Strategy

Development to of a comprehensive E-Commerce program is essential to bring in business from the new media sources that have developed over the last 10 years.  An E-Commerce program is very cost-effective once it is set up.

Web Site Development and Strategy

Research and Development of Prospects Who Share Your Top Clients Classification Code.

Development of Alliance Marketing for Your Web Site

Additional revenue sources and networking of clients can be achieved through Alliance Marketing on your web site.

Development of Maximizer Customer Relationship Management.

Development of Public Relations and Publicity Releases To Take Advantage Of Free Promotion

Writing and producing publicity releases and developing a public-relations strategy is another function I provide.  Every editor, managing editor, news editor, and features editor for every publication in the lower mainland is in my database.  Once a release is produced, it is quickly sent out the entire market.

Registration with All Supply and Services Sourcing Systems

Research Development and Implementation Of a Marketing Calendar

Creation of a marketing calendar, which coordinates peak periods and pivot points in the marketing cycle with the appropriate marketing implementation.  Coordination of direct-mail campaigns, promotional materials, institutional ads, trade shows, guest appearances on local radio and TV and personal visits to key personnel.

PowerPoint Presentations to Key Client Information Seminars.

Research, development and implementation of lunch hour, informational seminars with PowerPoint presentations to educate your clientele with a multimedia presentation of the benefits of your services.

Development of Financial Analysis Spreadsheets and Projections

Development and implementation of a Financial Analysis Spreadsheet.  The creation of a analytical spreadsheet will give instant answers when any variable is changed.  An example of this would be to create a Financial Analysis Spreadsheet that shows changes in profit margin with incremental increases in price, materials cost or commissions.

Relationship Selling Techniques

Staff can be trained in relationship selling the new concept in the selling process.  Relationships’ selling builds customer loyalty.  Perfection provides information that helps customers make intelligent actions.  The goal is to build long-term relationships with clients.  You become a consultant, partners and problems solvers for the customers.  Not a salesman.  The focus of relationship selling its improving the customer's bottom line.  You consider sales planning as a top priority.  He spent most of your contact time attempting to build a problem-solving environment with the client.  They value your time experience then because it is in their benefit to do so.

Development of a Market Research Program.

Development of a market research program is vital to clarifying your actual target market.  There are many modern methods that can be implemented, which the clients will participation in and bring in crucial information.