d.o.backen

CONTENTS OF VIDEO
By 2010 Generation Y will outnumber baby boomers.
96% of them have joined a social network.
Social Media has overtaken porn as the Number One activity on the Web.

Years to reach 50 million users:

Radio:  38 years   
TV:  13 years
Internet:  4 years

If Facebook were a country it would be the worlds 4th largest.
80% of companies are using LinkedIn as their primary tool to find employees.
80% of Twitter usage is on mobile devices.  People update anywhere, anytime.  
Imagine what that means for bad customer experiences…

Generation Y and Z consider e-mail passé.

You Tube is the 2nd largest search engine in the world.

25% of search results for the World’s Top 20 largest brands are links to user-
generated content.  34% of bloggers post opinions about products and brands.  75%
of consumers trust peer recommendations.  Only 14% trust advertisements.

Do you like what they are saying about your brand?
24 of the 25 Largest Newspapers are experiencing r
ecord declines incirculation.

We no longer search for the news; the news finds us…

In the near future we will no longer search for products and services…
they will find us via Social Media…

Social Media isn’t a fad; it’s a fundamental shift
in the way we communicate!